Meta’s Threads has now reportedly surpassed its rival X (formerly Twitter) in daily mobile usage globally.
Market intelligence firm Similarweb, as reported by TechCrunch, has revealed a significant shift in the social media landscape. As of January 7, 2026, Meta’s Threads recorded an estimated 141.5 million daily active users on mobile (iOS and Android) worldwide, surpassing X, which stood at approximately 125 million daily active mobile users.
According to the data, Threads overtook X on mobile usage between late October and early November 2025. Notably, this milestone was not driven by a viral surge or one-off event, but rather by a consistent and sustained growth trajectory over several months. This steady climb suggests increasing user adoption and retention, positioning Threads as a serious long-term competitor in the social networking space.
Regionally, the picture is more nuanced. While X continues to maintain a stronger mobile presence in the United States, Similarweb estimates indicate a sharp decline in X’s U.S. daily active mobile users, now down to roughly half of what the platform recorded a year earlier. In contrast, Threads has continued to gain momentum in the U.S. market, gradually closing the gap as user behavior shifts.
However, when web usage is factored in, X still holds a commanding advantage. As of January 13, 2026, X was drawing an estimated 145.4 million daily web visitors, far outpacing Threads, which attracted only about 8.5 million daily web visitors. This disparity highlights Threads’ current reliance on mobile engagement, while X benefits from a more diversified usage pattern across platforms.
When mobile and web audiences are combined, X remains the larger platform overall, with an estimated 270 million-plus daily users worldwide, compared to approximately 150 million daily users for Threads across all platforms.
Taken together, the data paints a picture of a platform in transition. Threads has clearly established itself as a dominant force on mobile and continues to grow steadily, while X retains its overall lead largely due to its strong web traffic. The coming months will likely determine whether Threads can translate its mobile success into broader cross-platform engagement—or whether X can stabilize and reclaim momentum in key mobile markets.